What Insurance Companies are Doing to Encourage Seat Belt Use

Every car insurance company strives to lessen the risks associated with a car accident. That explains why car insurers have put their support behind efforts to encourage the use of seat belts. Insurance agents know that seat belts save lives.

Still, a number of adults drive around without the added safety of seat belts. They simply refuse to “buckle up.” That fact explains the thinking behind a promotional campaign, a campaign conducted by one car insurer.

Some of the details about that promotional campaign appeared in the Fall/Winter 2009 issue of Geico Direct Magazine. One article in that publication invites young people to learn about a new way to win some extra cash. The winner of a contest wins that extra cash.

The contest that has received the sponsorship of one car insurance company calls for the submission of posters and video presentations. Any person who wants to enter the ongoing contest needs to highlight the safety aspects of seat belts in either a poster or a video.

One picture could cause a reader of the magazine from a car insurance company to wonder whether or not a young boy named Brandon Kim might one day become an insurance agent. Kim’s face appears next to his winning poster.

What figure or statement appears on that winning poster? That poster has caricatures of a family riding in a car. Above their red car are the words “Buckle Up.” Below their car is the warning “Be Safe.” A pair of arms seems to be holding the car in a safe embrace.

Another snapshot shows the grand prize winner in a second category- computer generated posters. Yet no picture offers a clue to what might be found in the winning video entry. That category was not included in the contest until this year.

While contestants lack the example of a winning video, those contestants can still win praise from many car insurance agents. The entries submitted by those contestants can demonstrate their growing appreciation for seat belt safety.

The Cheaper Car Insurance for Young Drivers Guide was established to help people learn about the various aspects of car insurance.